Design sample
In this sample, we see the dangers of poor visual design. It's a particularly tricky one that had us testing different options to find the most effective solution. What do you think of the outcome?
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This is a real parking sign from the streets of Sydney (Wangal Country).
The design does little to aid understanding:
Text-centric layout
Minimal graphics
Tight spacing
Repeated content blocks
Inconsistent font sizes
Single colour
How long would it take to decipher, while your car idles at the kerb?
And how could we make it clearer?
1 Try a diagram
Move from a text-based design to one that is more graphical.
Find new links between
the content to minimise repetition.
This will add skim value and save space.
2 Add some colour
Break up the monotony.
Apply colour where it can add value by identifying related content.
But don't go overboard. (This is a parking sign after all.)
3 Space it out
Give the layout some room to breathe.
Add more space around the blocks of content.
Trial different dimensions or a new orientation if you can.
Here's our version of the sign.
Diagrammatic layout
Scannable graphics
Generous spacing
Minimal repetition
Consistent font sizes
Judicious use of colour
